Services for Local SEO Campaigns

What is Local Search Engine Optimization?

Local SEO doesn't mean that you are dealing with an SEO company  that is in your same neighborhood. 

It involves your Google local business listing optimization so that your local community can find it on maps and the first page of Google when they are searching for your local products or services.  A good Local SEO Campaign will have your business appear when clients search for "near me" or your local city.

Local SEO Company Portland

Local SEO is great because you will get first page placement on Google without having to continually throw large sums of money for advertisements that aren’t as effective.  Google processes over 40,000 searches every second on average, which translates to over 3.5 billion searches per day worldwide.  It’s very highly likely that one person is looking for your product or service in Google right now. And because of this, your company needs to be optimized to compete in the search engine rankings so you don’t lose customers to the competition.

Getting on the first page isn’t as hard as most agencies say it is if you know what you are doing and have the time to execute the proper techniques. In fact, a Local SEO campaign managed by a Portland SEO Expert is becoming easier and easier due to the tools and software that are able to be accessed these days.


local SEO google search Portland Oregon

Just about anyone has the ability to access these tools but at what cost?  SEO tools such as MozAhrefsSEMrush are extremely great tools that anybody looking to improve the SEO of their website must have.  But they can have a costly monthly subscription fee,  you might have to consider the pros and cons.  Is it cost effect to be paying a monthly subscription for a tool that you will use for one website?  You will also have to think about just how long it will take to learn to use the tools in the right way to get the results you need.  Maybe it would be wise to consider contacting a Portland SEO Consultant that already has access to these tools and knows how to use them in a way that already gets results.

Google will show different types of results for different queries and you must know how to optimize your website for these organic SEO searches.

With Google changing their algorithm over 300 times a year, we recommend that you sit down and consider talking with a team of specialists, to answer any questions and to find out how to execute your local SEO campaign.

Want to show up on the map that's on the first page of Google with SEO?

Full Local SEO Marketing Agency

Forza Digital Marketing your Portland Oregon Marketing Agency to get your business ranking on the first page of Google for local maps.

Local SEO

Have you ever noticed when you search on Google for a restaurant or service, there is a map listing that shows three businesses on the first page? This is what we mean by Local SEO,  it means optimizing your "Google My Business" Map listing so that you appear on the maps and local clients can find you. Our Portland SEO Company has the ability to optimize your website for local searches such as “pizza in Portland”.

Local Business Directories

Listing your name, address and phone number in a uniform manner across multiple directories and listings seems like an easy task but really it is very time consuming and could result in human error.  We have useful tools to find any directories with your information that has errors so we can fix them, and also list you on any relevant local directories to help with the Local SEO campaign.

Map Listing PPC

Forza Digital Marketing has the tools and ability to target your desired audience based on a specified city, location or radius to target them with paid advertisements.  This is a great way to spread awareness to a new service area you are just entering.

Does your business come up when your local customers type "near me"?

How to get Found on Google Maps

Local SEO results are based mainly on 3 primary factors which are: Relevance, Distance, and Prominence. The best result for your search is determined by a combination of these 3 factors. Google can still determine that a business that is across town from you is a better match than a business that is close to you, and could still rank it higher in the local map results.


Relevance means how much a listing is a match for whatever the local search is for. Adding relevant, detailed information and taking the time to fill in your Google my Business listing can help your local listings because Google will be able to better determine what searches are relevant to your business and will display for them.


Google looks for a location term in your search query if there is any or will look at your device location if it is activated and will take this into account for which results to display.


Prominence means just how well a local business is known in the area.  Some places are very well known outside of the internet and Google tries to match that.  For example, famous museums, landmark hotels, or well-known store brands that are familiar to many people are also likely to be prominent in local search results.


Web links, internet articles and directories are taken into account to factor just how prominent a business is.  Reviews play a big part in local rankings, Google uses the number of comments and a review score from across the web as factors into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking.  Organic search result positions also play a factor,  so your website must be following SEO guidelines because they can determine local SEO map pack positions.


Google has stated that “We do our best to keep the details of the search algorithm confidential to make the ranking system as fair as possible for everyone.”  So everybody has a chance to rank on the local map pack no matter how big or small they are.  To read more about Local SEO ranking factors straight from Google click here.  To speak to a Local SEO specialist and receive a free no obligation consultation contact your Digital Marketing Agency Portland.