Local SEO Portland Agency
Local SEO Portland is great because you will get first page placement on google without having to continually throw large sums of money for advertisements that aren’t as effective. Google processes over 40,000 searches every second on average, which translates to over 3.5 billion searches per day worldwide. It’s very highly likely that one person is looking for your product or service in Google right now. And because of this, your company needs to be optimized to compete in the search engine rankings so you don’t lose customers to the competition.
Getting on the first page isn’t as hard as most agencies say it is if you know what you are doing and have the time to execute the proper techniques. In fact, Local SEO Portland is becoming easier and easier due to the tools and software that are able to be accessed these days.
Just about anyone has the ability to access these tools but at what cost? SEO tools such as Moz, Ahrefs, SEMrush are extremely great tools that anybody looking to improve the SEO of their website must have. But they can have a costly monthly subscription fee, you might have to consider the pros and cons. Is it cost effect to be paying a monthly subscription for a tool that you will use for one website? You will also have to think about just how long it will take to learn to use the tools in the right way to get the results you need. Maybe it would be wise to consider contacting a professional SEO agency that already has access to these tools and knows how to use them in a way that already gets results.
Google will show different types of results for different queries and you must know how to optimize your website for these organic SEO searches.
With Google changing their algorithm over 300 times a year, we recommend that you sit down and consider talking with us, an agency of Portland SEO Experts to execute your local SEO Portland campaign.
Full Local Marketing Services
Forza Digital Marketing, your expert Local SEO Portland Agency.
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Google ranking factors for Local SEO
Local SEO results are based mainly on 3 primary factors which are: Relevance, Distance, and Prominence. The best result for your search is determined by a combination of these 3 factors. Google can still determine that a business that is across town from you is a better match than a business that is close to you, and could still rank it higher in the local map results.
Relevance means how much a listing is a match for whatever the local search is for. Adding relevant, detailed information and taking the time to fill in your Google my Business listing can help your local listings because Google will be able to better determine what searches are relevant to your business and will display for them.
Google looks for a location term in your search query if there is any or will look at your device location if it is activated and will take this into account for which results to display.
Prominence means just how well a local business is known in the area. Some places are very well known outside of the internet and Google tries to match that. For example, famous museums, landmark hotels, or well-known store brands that are familiar to many people are also likely to be prominent in local search results.
Web links, internet articles and directories are taken into account to factor just how prominent a business is. Reviews play a big part in local rankings, Google uses the number of comments and a review score from across the web as factors into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking. Organic search result positions also play a factor, so your website must be following SEO guidelines because they can determine local SEO map pack positions.
Google has stated that “We do our best to keep the details of the search algorithm confidential to make the ranking system as fair as possible for everyone.” So everybody has a chance to rank on the local map pack no matter how big or small they are. To read more about Local SEO ranking factors straight from Google click here. To speak to a Local SEO specialist and receive a free no obligation consultation contact your Portland SEO Company